The way in which Novag direct drills work the soil both gently and delivering high yields is new. While with conventional sowers the residues of the previous year’s crop have a negative impact on seed germination, Novag draws on the more effective T-slot method. The new logo is connected to the innovative principle of the T-slot and combines the letters ”N“ and ”T“ in a quiete clever way.

Corporate Design Preis [2018] // iF Award [2020] // German Design Award [Special Mention 2019]